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SORRY - THIS SPECIAL HAS ENDED

 

Purposes of Wrightslaw Promotion 

Several people have written and called Wrightslaw and Harbor House Law Press, asking to participate in the "free stuff promotion" without meeting the conditions of the promotion. Some purchased the book weeks or months ago. Others don't want to purchase the book from a retail bookseller. A few say the Harbor House promotion is "unfair" to current customers. 
 
To address these issues, we added this page to explain the purposes of promotions
 
We want retail bookstores to stock WRIGHTSLAW: SPECIAL EDUCATION LAW so parents can learn about and purchase the book. Retail bookstores don't stock books for which there is little customer demand. Promotions create customer demand. After a promotion, more retail bookstores stock the book. 
 
This Harbor House promotion has two purposes

(1) to create demand for the book in retail bookstores so they will stock the book; and 

(2) to encourage people to purchase the book by providing them with incentives.

What about the assertion that this promotion is "unfair" to current customers? 
 
Current customers and newsletter subscribers always receive email "alerts" about new products and pre-publication discounts on new products

 
July 1999. When WRIGHTSLAW: SPECIAL EDUCATION LAW went to the printer, we sent subscribers an email "alert" about the pre-publication offer for the book. People who took advantage of the pre-publication offer received their books first -- and free Priority Mail shipping. 
 
December 1999. Customers and subscribers received an email "alert" about a special offer on the new Tactics & Strategy Manual. 
 
May 2000. Customers and subscribers received an email "alert" about a special offer on the new Wrightslaw CD-ROM. 
 
August 2000. Customers and subscribers received an email "alert" about free shipping during the Summer Sale. 
 
Back to Free Stuff Promotions Page

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